Two sisters, one gun, one merciless clause. Glances cut deeper than words as the family spirals into a cruel choreography.

Here, inheritance kills. From ideation to post-production, I shaped every step (storytelling, dialogue, art direction, voice work, AI animation, editing, and color grading) to craft a high-tension chamber piece.

Inspired by the original TBWA spot for iPhone, I crafted a variant built entirely with generative AI and precise creative direction. A young man mourns a tiny bird, believing it dead, and sends a message of failure. Just as despair sets in, the bird wakes, alive and singing. With relief, he retracts his message, embodying the “unsend” feature in a comic twist. From script adaptation to AI imagery, editing, and art direction, the ad demonstrates how existing brand narratives can be reimagined into fresh emotional beats.

From concept to final frame, I handled every step, script, dialogue, art direction, AI animation, performance, editing, and color grading, to twist the codes of a luxury commercial into playful absurdity. A poorly dressed hero, overly precise gestures, and a sacrificial napkin turn domestic chaos into a style statement. In this world, stains are no longer mistakes. They’re freedom in disguise.

Inspired by the original TBWA spot for iPhone, I crafted a variant built entirely with generative AI and precise creative direction. A young man mourns a tiny bird, believing it dead, and sends a message of failure. Just as despair sets in, the bird wakes, alive and singing. With relief, he retracts his message, embodying the “unsend” feature in a comic twist. From script adaptation to AI imagery, editing, and art direction, the ad demonstrates how existing brand narratives can be reimagined into fresh emotional beats.

This spec campaign invites you to capture the essence of this journey, where clothing becomes language, where every fold and every texture tell the story of a serene audacity, an elegance in perpetual motion.

The gazes are as vast as horizons, and the wind seems suspended in the air, ready to caress the fabrics and faces. Here, nature intertwines with refinement, the landscape becomes an ally to sophistication, and each portrait breathes the freedom that defines you. Ralph Lauren elegance has never been merely about appearance; it lives within the movement and the breath of the moment. This aesthetic explores dualities: strength and softness, boldness and restraint. The garments rest like delicate armor, witnesses of a world both past and future, rooted in the earth yet aspiring to the sky. Ralph Lauren is not something you wear; it’s something you inhabit, like a refuge, like an ideal.