Commissioned by Lighthouse Studio for Qonto,



this international campaign unfolds an emotional narrative across Florence, Frankfurt and Paris. Entirely generated using artificial intelligence, the film weaves subtle visual parallels between formative childhood memories and the present-day success of three entrepreneurs. Each shot, from a Tuscan leather workshop to a Parisian design studio to a German construction site at night,

has been synthesized to embody the core values of Passion, Craft and Hard Work. The art direction favors a hyper-realistic cinematic rendering, unifying intimate and carefully crafted atmospheres.

A meticulous edit synchronizes these three narrative arcs to converge toward the message The power of small, showing how AI can elevate genuine human authenticity.

Two sisters, one gun, one merciless clause. Glances cut deeper than words as the family spirals into a cruel choreography.

Here, inheritance kills. From ideation to post-production, I shaped every step (storytelling, dialogue, art direction, voice work, AI animation, editing, and color grading) to craft a high-tension chamber piece.

Inspired by the original TBWA spot for iPhone, I crafted a variant built entirely with generative AI and precise creative direction. A young man mourns a tiny bird, believing it dead, and sends a message of failure. Just as despair sets in, the bird wakes, alive and singing. With relief, he retracts his message, embodying the “unsend” feature in a comic twist. From script adaptation to AI imagery, editing, and art direction, the ad demonstrates how existing brand narratives can be reimagined into fresh emotional beats.

From concept to final frame, I handled every step, script, dialogue, art direction, AI animation, performance, editing, and color grading, to twist the codes of a luxury commercial into playful absurdity. A poorly dressed hero, overly precise gestures, and a sacrificial napkin turn domestic chaos into a style statement. In this world, stains are no longer mistakes. They’re freedom in disguise.

Inspired by the original TBWA spot for iPhone, I crafted a variant built entirely with generative AI and precise creative direction. A young man mourns a tiny bird, believing it dead, and sends a message of failure. Just as despair sets in, the bird wakes, alive and singing. With relief, he retracts his message, embodying the “unsend” feature in a comic twist. From script adaptation to AI imagery, editing, and art direction, the ad demonstrates how existing brand narratives can be reimagined into fresh emotional beats.

This spec campaign invites you to capture the essence of this journey, where clothing becomes language, where every fold and every texture tell the story of a serene audacity, an elegance in perpetual motion.

The gazes are as vast as horizons, and the wind seems suspended in the air, ready to caress the fabrics and faces. Here, nature intertwines with refinement, the landscape becomes an ally to sophistication, and each portrait breathes the freedom that defines you. Ralph Lauren elegance has never been merely about appearance; it lives within the movement and the breath of the moment. This aesthetic explores dualities: strength and softness, boldness and restraint. The garments rest like delicate armor, witnesses of a world both past and future, rooted in the earth yet aspiring to the sky. Ralph Lauren is not something you wear; it’s something you inhabit, like a refuge, like an ideal.