100% aRTIFICIAL INTELLIGENCE

Welcome to a journey through 140 years of Coca-Cola history, from 1886 to today!

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This short film was created as part of @PromptClub-75, a french collective of AI filmmakers who take on artistic challenges each month. The theme for my commercial was "Beginning". I have no affiliation with @Coca-Cola.


๐Ÿ’ก The concept behind the spot? Revisiting Coca-Cola’s evolution through the decades, with its iconic glass bottle as the common thread. From vintage soda counters to today’s ultra-stylized commercials, this film blends nostalgia and modernity with a unique visual twist.


๐Ÿ”ฅ But that’s not all!The spot’s atmosphere is built around "Taste of Unity", a 2-minute original track specially composed for Coca-Cola, designed to stand alone as a single while perfectly complementing the film once adapted.

 An idea born in a traffic jam. A projection of a possible future.


Presented at Meta France during a unique evening hosted by the Prompt Club, this short film imagines a world where vehicles no longer follow pre-defined paths — but choose their own.


Context of the event:

28 directors, 1 theme: advertising.

My take? A reimagined BMW ad, generated with AI, built around a narrative twist as a final note.


This is not an official ad.

It’s a vision. A wink. A tribute to the brand’s universe.

A creative test. An AI-generated commercial… that could be real.



World of Warcraft with the NFL.

What came out? Orcs body-slamming each other, elven crowds going wild, touchdowns in the middle of Orgrimmar. A fever dream, basically.


Everything was made with AI: visuals, motion, FX, sound.

No client, no brief — just a random idea at 2 AM and way too much coffee.


๐ŸŽฌ A fake ad for a game that doesn’t exist

๐ŸŽฎ A commercial that should exist, honestly

๐Ÿˆ Super Bowl worthy? You tell me.


I usually make ads (real ones), give talks about generative AI, and teach creative tools to actual humans.

But sometimes, I just make stuff like this… for the fun of it, and to see how far AI can go.


 This cinematic conceptual video represents the future of AI-driven digital production.


๐Ÿ” Synopsis:

This week, it's a AI advertising film for « Cratere Noir »


๐ŸŽฌ Credits:

Director: Jeremy Gross | Absolument

AI Concept Art: Midjourney

AI Video Generation : Pixverse

Editing: Final Cut Pro X

Final AI Scaling: TopazAI Video

Trailer Music by: Nver Avetyan | RoyaltyFreeMusic | PixBay

Sound design: Jeremy Gross | Absolument

Imagine a man, alone, wandering through a city that never sleeps... But here's the twist: this man doesn’t exist. What you see is a digital illusion, just pixels on a screen. Yet somehow... he LIVES.


Welcome to the age of AI cinema, where everything seems real, but nothing is. This groundbreaking film, entirely created by artificial intelligence, blurs the line between reality and illusion. A haunting journey through a ghostly New York, where every face, every gesture feels real—yet none of it is tangible. ๐Ÿค–๐ŸŽฌ

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๐Ÿ‘‡ THE SECRETS BEHIND THIS REVOLUTION:


Artificial emotions? Humanity is no longer the sole master of the screen.

Real or not? Characters that grip you, yet they’re nothing but pixels.

Cinema redefined? Could AI create films even more powerful than those made by humans?


๐Ÿ“ฝ LET’S GO DEEPER :


This tech doesn’t just imitate—it pushes boundaries. But how far can it go?

Are we ready to feel emotions for something that doesn’t even exist?


๐Ÿ‘‰ Don’t miss out on this tech revolution that could forever change how you see cinema. Subscribe to discover the secrets of AI in the world of film, and smash that like button if this futuristic vision excites you as much as it does us!

Dans cette vidéo, découvrez un spot publicitaire fictif pour Zara, pensé avec une approche plus humaine et naturelle. Loin des codes traditionnels, j’ai voulu raconter une histoire qui parle aux femmes confrontées aux défis de confiance et de style dans leur quotidien. ๐ŸŒธ


๐Ÿ“ฝ๏ธ Technologies utilisées :


Images : MidJourney

Vidéos : Luma AI

Voix : ElevenLabs

Musique : Udio

Prompts : Créés avec Hugging Face Chat, Pi d’Inflection AI, et OpenAI (ChatGPT).


Curieux.se de voir ce que l’IA peut apporter à la création publicitaire ?

Regardez, commentez, et partagez vos impressions ! Cette vidéo est bien plus qu’un projet fictif : c’est une démonstration du potentiel infini de l’intelligence artificielle pour la créativité et l’innovation.


๐Ÿ”” Abonnez-vous pour suivre mes prochains projets et en savoir plus sur l’utilisation des outils d’IA dans le storytelling publicitaire.

 Jérémy Gross


French AI Director, Art Director, and Visual Artist augmented by generative AI.


with 27 years of experience in advertising and cinema. Directed the first 100% AI commercial broadcast on French national TV (TF1 & M6) and produced campaigns for Coca-Cola, BforBank, San Marco, and World of Warcraft NFL Edition. 


Founder of Absolument AI (AI-first creative studio) and co-founder of BrainShift AI (collective of 40+ AI trainers and experts). Masterclass speaker, AI VFX consultant for brands, and active member of Prompt Club and ANIA.


Sharing AI films, workflows, and creative insights with a 5,500+ strong community of CEOs, creatives, and communication professionals.